Golden Goose will publicise the launch and help draw up an A-list committee that will help to grow an exclusive member base. The agency will also handle a media relations campaign to generate interest in the launch and design input of fashion designer Manolo Blahnik.
Mark Alexiou said: ‘Golden Goose impressed us with its international media credentials and understanding of what it takes to create a strong, luxury brand. We hope to continue to work with the agency as we expand Rocking Horse into style capitals from New York to Asia.’
Golden Goose MD Miki Haines-Sanger said: ‘Rocking Horse Mayfair is lavish new space, never used as a club before, that celebrates Britain's rock and roll and polo-playing roots.
‘As well as publicising the launch, we're involved with the formation of an A-list committee. Throw in Michelin star chefs, a sushi bar and private entrances that keep stars away from prying eyes, this is the perfect playground for luxury brands and media to host events.’