Nelson Bostock wins computer security launch

Nelson Bostock Communications has won a pitch to handle consumer

media relations for the launch of a computer security product.



The agency claimed electronic security firm Indicii Salus had seen

presentations from 19 of the top 50 agencies in the country. Winning the

six-figure fee annual account involved three separate pitches. There was

no incumbent.



Nelson Bostock will launch Xenophon, which protects a range of

electronic devices, from PCs to mobile phones, against unauthorised

access.



The agency will promote the product to senior managers in a range of

vertical markets such as banking, retail and the law. The theme will be

that the product allows online communication and transaction to be

risk-free.



The account will be run by associate director Rob Haslam, reporting to

Vanessa Chandrasekaran, Indicii EV-P for marketing and PR.



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