Jeweller Beaverbrooks appoints BJL ahead of Christmas drive

High street jeweller Beaverbrooks has brought in BJL for comms help after a pitch process.

Beaverbrooks: Set for a Christmas comms drive
Beaverbrooks: Set for a Christmas comms drive
The new consumer brief will be on a rolling project basis until Valentine's Day next year and focus on raising awareness of the store and products.

Starting immediately, BJL will take responsibility for all consumer product PR, brand awareness-raising initiatives and media engagement.

Having previously handled all comms activity in-house, Beaverbrooks’ decision to bring BJL on board forms part of an effort to boost coverage levels within consumer lifestyle media.

 BJL will initially focus on identifying product and brand-building opportunities in the run up to Christmas and the January sales period. It will also work on campaign plans for Valentine’s Day next year.

Lee Robson, group PR account director at BJL, said: ‘The client is very much focused on helping people find the right product. At this time of year there’s a confusing array of choice so it’s about conveying that Beaverbrooks offers product solutions. We want to open new doors for them, with a focus on women’s weeklies, as well as media like the gift guides that are put together by national titles ahead of Christmas.’

Account director Jennie Madden will lead the account for BJL, reporting to Penny Langton, marketing manager at Beaverbrooks.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

Department store John Lewis is to use its 150th anniversary this year to talk about its history, which "not enough people know about", according to director of communications Peter Cross.

Labour hires Obama election strategist David Axelrod to fight General Election

Labour hires Obama election strategist David Axelrod to fight General Election

The man who helped Barack Obama win the 2008 and 2012 US presidential elections is to work for Labour along with members of his team.

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.