E-cigarettes manufacturer CN Creative brings in Friday's Media Group

A major electronic cigarettes manufacturer has appointed Friday's Media Group as it seeks to become the gold standard in quality and safety.

Intellicig: won by Friday's Media Group
Intellicig: won by Friday's Media Group

CN Creative has issued a public affairs, consumer and b2b brief that includes building relations with the Medicines and Healthcare Products Regulatory Agency (MHRA) as it reviews its policy on regulation.

According to account director Nick Henderson, the ‘primary focus’ is raising awareness of the existing Intellicig product as a safe alternative to cigarettes, with a business-to-business brief to raise awareness among retailers and pharmacists.

A public affairs strand to the campaign is also about making relevant public health and regulatory authorities – such as the MHRA - aware of CN Creative’s work and helping it develop regulation for the entire industry.

The MHRA is expected to announce whether to regulate the area next spring.

The company also wants to promote its next-generation electronic cigarette called Nicadex, which starts clinical trials next month and will be submitted for regulatory approval in 2013.

Henderson added: ‘CN Creative is quite different from other brands in this space, as it is actively trying to get its cigarette regulated. Intellicig meets a whole range of product and safety legislation but is not yet regulated as a medical product’.

Intellicig cigarettes contain nicotine, water and binding agent glycerol. Other electronic cigarette brands
reportedly contain dangerously high levels of nicotine, but are not classed as medical devices and so are not regulated, unlike nicotine replacement products.

E-cigarettes made headlines earlier this year when Standard Life banned its employees from smoking them at their desks.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

Department store John Lewis is to use its 150th anniversary this year to talk about its history, which "not enough people know about", according to director of communications Peter Cross.

Labour hires Obama election strategist David Axelrod to fight General Election

Labour hires Obama election strategist David Axelrod to fight General Election

The man who helped Barack Obama win the 2008 and 2012 US presidential elections is to work for Labour along with members of his team.

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.