MCA Banner McBride reveals more job cuts

Newly merged internal communications specialist MCA Banner McBride

has completed a second round of job cuts.



Eight staff were made redundant last week, bringing the total number of

redundancies to 14 since WPP bought MCA in July and merged it with its

existing internal comms operation, Banner McBride.



In the previous round of cuts, three months ago, Banner McBride axed six

jobs, including marketing manager Luciana Palmisano. The latest cuts are

mostly consultants, including associate consultants Jonathan Dee, Jon

Summers and Tessa McDaid. This leaves a 36-strong UK operation.



The merger has also led to the closure of MCA's London base at Portman

Square, with staff being relocated to Banner McBride's offices in Drury

Lane and Marlow, Buckinghamshire.



According to the agency's client director Jacqueline Conway-Gebbie, the

cuts have been made as a result of the merger and the economic

downturn.



She said: 'We have no information as to whether those who have left have

found work. In the first phase we lost mostly those whose jobs doubled

up, like Luciana's, and support staff. This stage has been more

consultant-focused.'



The agency's website is now being updated and a rebrand is expected to

take place later this year - this is expected to include a name

change.



The merger of the two companies has brought MCA's New York and Stockholm

offices under the MCA Banner McBride umbrella, giving WPP a global

presence in the internal comms sector.



MCA Banner McBride is headed by former MCA chairman Kevin Thomson - who

has become president - and Kathy Whitwell, MCA group MD - who has become

CEO. Banner McBride MD Michael Punsford quit when the merger went

through (PRWeek, 13 July).



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