Haslimann Taylor secures O'Neills consumer work

Irish pub chain O'Neills has handed its six-figure consumer PR

account to Birmingham-based Haslimann Taylor after a three-way

pitch.



A review of the account was sparked by the appointment of Simon Cope as

marketing manager. Cope will oversee the agency's account.



The brief, which covers the chain's 90 UK outlets, will see the agency

push the brand's message that the pubs are 'open to an eclectic range of

people'.



The agency's plans centre on undertaking a different campaign each month

to promote the chain. The account runs for an initial one-year period

and is led by account director Andrew Rastell.



Haslimann Taylor already works with Six Continents - O'Neills parent

firm - promoting brands such as Harvester, Edwards, and the Toby

Carveries chain.



Last month O'Neills opened its largest ever pub on London's Wardour

Street on the site of cult nightclub The Wag, which was bought earlier

this year.



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