H&K wins brand and product PR job for Goodyear

Goodyear, the world's largest tyre firm, is planning a PR drive

across the UK and Europe with the appointment of Hill & Knowlton for

product and brand communications.



The firm is finalising details of the brief and budget with H&K in a

move that marks the firm's first appointment of a retained pan-European

PR agency.



Goodyear has previously used PR firms on an ad hoc basis across the

region, taking on firms for projects to support its large in-house PR

team.



H&K was hired earlier this year to handle PR for Goodyear's eco-friendly

GT3 tyre. But Goodyear has decided to hire H&K on a retainer basis as

part of a plan to match communications more closely with the company's

business plans and structure.



Goodyear EMEA PR manager Luc Scheer, who is based in Luxembourg, said:

'We see the biggest potential in brand-based work, although product PR

will play a role in the brief.'



He hinted there could be a review and further communications changes in

the eastern European region.



- Ty Nant - the mineral water firm with 'cobalt' blue bottles - has

hired H&K for trade and consumer PR surrounding the launch of its new

bottle.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.