GolinHarris wins Cadbury UK consumer account

GolinHarris has been tasked with handling Cadbury's entire UK consumer PR work, as the brand plans a raft of new products in 2013.

Consumer account: GolinHarris won Cadbury
Consumer account: GolinHarris won Cadbury

The agency will develop creative campaigns for Cadbury alongside ad agency Fallon. It will also lead an ‘always-on’ press office.

Kraft Foods spun off its beverages and snacks business, including Cadbury, into Mondelez International earlier this year and is preparing major product launches and marketing campaigns next year.

The brief is the first instance of a single agency working across Cadbury’s entire chocolate portfolio.

The consumer PR roster was created by parent company Kraft Foods at the start of the year.

GolinHarris, which has also worked for Kraft Foods since 2007, will provide consumer support across the entire range of Cadbury products. Social media duties will remain with Hypernaked.

Matthew Williams, marketing activation director at Cadbury, said that 2013 would be ‘packed full of new product launches and marketing campaigns’.

GolinHarris deputy MD Bibi Hilton added: ‘We are excited about putting in place a new "always-on" strategy for Cadbury and delivering bold creative campaigns to remind consumers and media how much they love this iconic brand.’

Before the creation of the consumer roster, Cadbury employed a variety of consumer agencies, including The Red Consultancy and PrettyGreen, which activated the brand’s Olympic sponsorship. 

Cadbury continues to use Blue Rubicon for corporate work.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

Department store John Lewis is to use its 150th anniversary this year to talk about its history, which "not enough people know about", according to director of communications Peter Cross.

Labour hires Obama election strategist David Axelrod to fight General Election

Labour hires Obama election strategist David Axelrod to fight General Election

The man who helped Barack Obama win the 2008 and 2012 US presidential elections is to work for Labour along with members of his team.

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.