The agency will develop creative campaigns for Cadbury alongside ad agency Fallon. It will also lead an ‘always-on’ press office.
Kraft Foods spun off its beverages and snacks business, including Cadbury, into Mondelez International earlier this year and is preparing major product launches and marketing campaigns next year.
The brief is the first instance of a single agency working across Cadbury’s entire chocolate portfolio.
The consumer PR roster was created by parent company Kraft Foods at the start of the year.
GolinHarris, which has also worked for Kraft Foods since 2007, will provide consumer support across the entire range of Cadbury products. Social media duties will remain with Hypernaked.
Matthew Williams, marketing activation director at Cadbury, said that 2013 would be ‘packed full of new product launches and marketing campaigns’.
GolinHarris deputy MD Bibi Hilton added: ‘We are excited about putting in place a new "always-on" strategy for Cadbury and delivering bold creative campaigns to remind consumers and media how much they love this iconic brand.’
Before the creation of the consumer roster, Cadbury employed a variety of consumer agencies, including The Red Consultancy and PrettyGreen, which activated the brand’s Olympic sponsorship.
Cadbury continues to use Blue Rubicon for corporate work.