Dandy publisher DC Thomson calls in Taylor Herring for online relaunch

The publisher behind classic children's comic The Dandy has called in an agency to support the brand's online relaunch after 75 years in print.

Digital: Dandy to end print run
Digital: Dandy to end print run

DC Thomson has appointed Taylor Herring to promote the brand's digital move ahead of the last-ever paper edition being published next month.

The agency was hired after an informal pitch process to handle national and regional comms around The Dandy's digital app, with a focus on social media.

Taylor Herring founder James Herring said: 'We know tablets are phenomenally popular with kids in terms of how they're consuming media, so this is about drawing on the heritage of the comic over the past seven decades while looking to a new digital future.'

The campaign will celebrate the comic's heritage with two exhibitions of artwork in London and Edinburgh, plus a 75th anniversary coffee table book. A media launch event will be staged at London's Cartoon Museum.

DC Thomson announced the closure of The Dandy's print version in August, after sales fell to 8,000 a week.

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