Schweppes picks Henry's House for a drinks relaunch

Coca-Cola Schweppes has taken on consumer PR agency Henry's House

to drive the relaunch of the Schweppes line of drinks.



The agency's brief centres on rejuvenating the brand, focusing on

building a profile for the beverages in 'agenda-setting metropolitan

bars'.



The agency has enjoyed success in such areas in the past - most notably

its long-standing consumer deal with vodka brand Absolut.



PR work for the Schweppes brand was previously handled in-house, but

with a new ad campaign set for the end of the year, the decision was

made to take a more proactive PR approach.



Henry's House directors Julian Henry and Pippa Strutt head the account,

reporting to the brand's marketing manager Liz Lowe and Coca-Cola Great

Britain director of communications Andrew Coker.



Henry's House is responsible for the full brand portfolio, which

includes lemonade, mineral water and mixers, for the duration of the

relaunch, with a review of the PR function scheduled to follow.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.