DIARY: Jackie Cooper PR adds spice to Sri Siam relaunch

Celebrity chef Ken Hom has returned with a new venture, assuming

creative control of the relaunch of the Sri Siam Thai restaurants.



The flagship eaterie in Soho, owned by pub, restaurant and leisure group

Noble House Leisure (NHL), re-opened this week with a new Hom-devised

menu, and Jackie Cooper PR on-hand to attract publicity.



The agency's strategy is to 'bring Hom's unique style of oriental

cuisine and health aspects to the fore'. It will see the restaurants

target the lunchtime market, promoting the health benefits of a Thai

meal.



JCPR will relaunch further restaurants during 2002 for the chain, which

was bought last year by NHL.



At the time, NHL queried Hom's reported £50,000-a-year salary as

consultant chef at the Yellow River Cafe, leading to his group-wide

role.



With NHL on the verge of sealing a £470m takeover of the

Wolverhampton & Dudley Brewery chain, drinkers may well be in for some

of the best oriental food ever seen in pubs.



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