Ketchum partners with Kenyon International to expand crisis capabilities

Ketchum is strengthening its crisis capabilities through a strategic partnership with disaster management firm Kenyon International.

Haiti Earthquake: Crisis management and comms partnership (Credit: Mark Pearson)
Haiti Earthquake: Crisis management and comms partnership (Credit: Mark Pearson)

The partnership is aimed at providing clients with a wider range of expertise, bringing the operational and comms aspects of disaster management closer together.

Kenyon International handles on-the-ground disaster operations and post-disaster responses for mass fatality accidents, aviation disasters, natural disasters, war and terror attacks.

It has previously been called in by the Australian Government following the Asian tsunami and the UN following the Haiti earthquake.

The firms will work together to service existing and prospective clients, and are proactively pitching jointly with their integrated offering.

The integrated offering is aimed at supporting companies in evaluating the processes, procedures and partners they have in place to support them during major events.

The partnership will operate on a global basis and will be led by MD, corporate and public affairs Jo-Ann Robertson from Ketchum’s London office.

Robertson told PRWeek that crisis comms failures can often be the result of a mismatch between operations and comms: ‘The partnership gives us greater expertise in how we approach major incidents and our strengths in different areas complement each other.’

Ketchum senior partner and CEO David Gallagher said of the partnership: 'Kenyon is the global leader when it comes to crisis and disaster management, and we are proud to partner with them.

'We are confident that when integrated with Ketchum’s deep knowledge and expertise in crisis comms, media and stakeholder analytics and content development, we will be offering our clients a unique and holistic reputation management service.'

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