Cow Boutique launches with a number of clients in place, including Drapers Footwear designer of the year Julian Hakes, Miista and John White shoes, all secured via a collaboration with the British Footwear Association.
Cow Boutique will operate from the current Cow office in London’s Bermondsey Square, with a dedicated team in place to build the division, headed by Claire Doherty, who has returned to Cow PR after an eight-year hiatus.
Doherty has 15 years of fashion, retail and consumer PR experience, including work for FrostFrench, Versace, Accurist and most recently as acting head of consumer PR at Shop Direct Group.
Cow PR founder Sian Morgan said: ‘Cow PR looks after a number of big consumer clients, but we also have the expertise, contacts and experience to offer a boutique service to niche or developing brands.
‘Cow Boutique allows us to add this extra level of service, with a bespoke offering that caters to the needs of those brands, irrespective of size or how long they have been established.’
Doherty added: ‘It’s exciting to rejoin Cow and take the lead on this new path. We’re starting out with a brilliant set of clients and looking forward to building relationships with more designers, brands and personalities as we develop.
‘We’re determined that Cow Boutique is going to put its own stamp on the way fashion and lifestyle PR works – bringing together the best of Cow with a signature, personalised Cow Boutique approach for clients and media alike.’