PrettyGreen Sport has been appointed to create a comms strategy to build brand awareness and drive customer acquisitions.
The premise of the game is to turn a £100,000 cash pot into a £1,000,000 jackpot in ten days by betting on real-life sporting events.
PrettyGreen previously created ‘Horseracing of the Future’ with Paddy Power, a campaign that helped raise brand-awareness during the 2011 Cheltenham Festival and Grand National.
Tom Larkin, head of marketing at BetDash, said: ‘BetDash is a totally new spin on traditional online betting and gaming and, as such, we were searching for an equally unique agency approach to help us market the game.
‘PrettyGreen’s ability to combine sport and digital expertise within its offering means that it can work hand-in-hand with us as an extension of the team to launch BetDash.’
Lucy Mart, head of sport at PrettyGreen, said: ‘Our new relationship with BetDash allows us to do what PrettyGreen does best – brand building. BetDash is an exciting challenger brand to the online betting industry and it’s great to be working with it at the start of its journey.’