PRWeek TV: New York agencies offer 'bog standard PR', say UK firms

PR agency executives have claimed that New York represents an opportunity for UK consultancies, as clients complain that the Big Apple is filled with overpriced firms offering 'bog standard PR'.

Diffusion MD Daljit Bhurji and John Doe executive director Adam Thomas were speaking on PRWeek TV about their recent moves to open offices in New York. TVC and Frank PR are also opening New York offices.

Bhurji told PRWeek that he has heard clients complain that they have ‘paid through the nose for what they describe as bog standard PR’ in New York.

Diffusion also plans to open an office in San Francisco to capitalise on its tech brand heritage.

Thomas, who joined John Doe last week from working as global head of PR at Vertu and has held senior comms roles at Motorola and Diesel UK, agreed with Bhurji.

He said: ‘Being on a client side for some time and working with agencies in the US, I struggled to find sometimes - or quite a lot of the time - good agencies that I was happy with.’

Thomas also played down potential problems represented by the cultural differences within the US city, adding there are ‘a lot of similarities’ with ‘tight links culturally’ to the UK.

Kate Magee takes an in-depth look at UK firms setting up in New York

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.

Former White House press secretary Dee Dee Myers to join Warner Bros

Former White House press secretary Dee Dee Myers to join Warner Bros

Warner Bros has appointed former White House press secretary Dee Dee Myers as EVP for worldwide corporate communications and public affairs, effective September 2.