Evening Standard, the weekday newspaper for London, last week
relaunched its entertainment magazine, Hot Tickets.
The weekly magazine's editor, Mark Booker, said the new-look Thursday
guide had upped its editorial quotient with an emphasis on clubbing and
music: 'The idea was to make the title slightly younger,' he said.
The magazine's core audience is 25 to 35-year-olds, Booker added.
Material from Standard critics has been given more emphasis, and deputy
editor Steve Morrisey is now in charge of features.
The changes were the result of market research commissioned by parent
company Associated Newspapers. 'We wanted to know better how people used
Some readers believed there wasn't much editorial in there,' Booker
Hot Tickets has also completed a deal with the ticketing service of
Associated's thisislondon.co.uk website.