REDWOOD CITY, CA: Software company Oracle has named Chase
Manhattan's James Finn as its vice-president of worldwide public
Finn will spearhead a beefed-up in-house team, and is set to cast his
net far and wide to recruit more talent.
He will also scrutinise Oracle's PR agency relationships with an open
mind. 'Everything is on the table,' he said.
Last month, Oracle ended its eight-year relationship with agency of
record Applied Communications. Oracle continues to retain PR21 to work
on the applications side.
Finn said he will start discussions with PR21 soon: 'The goal is to
communicate as one company with one voice, and I have an open mind about
how we achieve that.'
The position was previously held by Margaret Lasecke-Jacobs, but has not
been filled for a year.
Oracle currently has an in-house PR team of about 25 people in the US.
Finn will report to Mark Jarvis, chief marketing officer.
Jarvis said filling the job was not easy. 'It was very hard to find
people in PR who have global experience,' he said.
'In talking to Mark, it became very clear to me that we share the same
brand of aggressive PR thinking,' Finn said.
Finn was previously senior vice-president for PR at Chase Manhattan, and
an executive with the New York-based treasurer's office of General
Motors. He also worked in IBM's Europe, Middle East, and Africa
Oracle also recently announced the appointment of PR chief Alison
Campbell, former communications director with internet incubator Avanti
Partners - a recently rebranded UK-based internet investment fund.
Campbell has been hired to join the global corporate communications team
based in Redwood City, starting on 5 November, with a particular remit
to handle all press and PR for Oracle chief executive Larry Ellison.
Campbell is understood to have previously acted as communications
director for Oracle UK from November 1995 to March 2000.
In the UK, Oracle currently uses technology firm Bite for external PR.