INTERNATIONAL: Chase's Finn is named V-P of worldwide PR at Oracle

REDWOOD CITY, CA: Software company Oracle has named Chase

Manhattan's James Finn as its vice-president of worldwide public

relations.



Finn will spearhead a beefed-up in-house team, and is set to cast his

net far and wide to recruit more talent.



He will also scrutinise Oracle's PR agency relationships with an open

mind. 'Everything is on the table,' he said.



Last month, Oracle ended its eight-year relationship with agency of

record Applied Communications. Oracle continues to retain PR21 to work

on the applications side.



Finn said he will start discussions with PR21 soon: 'The goal is to

communicate as one company with one voice, and I have an open mind about

how we achieve that.'



The position was previously held by Margaret Lasecke-Jacobs, but has not

been filled for a year.



Oracle currently has an in-house PR team of about 25 people in the US.

Finn will report to Mark Jarvis, chief marketing officer.



Jarvis said filling the job was not easy. 'It was very hard to find

people in PR who have global experience,' he said.



'In talking to Mark, it became very clear to me that we share the same

brand of aggressive PR thinking,' Finn said.



Finn was previously senior vice-president for PR at Chase Manhattan, and

an executive with the New York-based treasurer's office of General

Motors. He also worked in IBM's Europe, Middle East, and Africa

operations.



Oracle also recently announced the appointment of PR chief Alison

Campbell, former communications director with internet incubator Avanti

Partners - a recently rebranded UK-based internet investment fund.



Campbell has been hired to join the global corporate communications team

based in Redwood City, starting on 5 November, with a particular remit

to handle all press and PR for Oracle chief executive Larry Ellison.



Campbell is understood to have previously acted as communications

director for Oracle UK from November 1995 to March 2000.



In the UK, Oracle currently uses technology firm Bite for external PR.



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