Maskill set to head celebrity offshoot for Borkowski PR

Entertainment and consumer PR firm Borkowski PR has branched out

with the creation of a celebrity PR arm, boasting clients including

comedian Eddie Izzard and Sir Cliff Richard.



The five-strong division is headed by Karon Maskill, reporting to agency

founder Mark Borkowski.



Maskill said her employer was initially reluctant to create a dedicated

celebrity division: 'Mark never wanted to get into that side as you have

to be a certain type of animal to deal with celebrities.'



She said the firm had been approached in the past few years by a diverse

range of public figures keen to secure their services, and now launches

the division with 12 clients.



Borkowski and Maskill spent time in Los Angeles planning the division,

making contacts to offer their clients promotional services in the

US.



Leader, p12.



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