The organisation, set up to represent the interests of the British digital industry, is looking to raise its profile in the national media.
Parys Communications will co-ordinate BIMA’s response to major breaking digital news and market issues.
The agency will also target students and other relevant demographics through industry projects to encourage more people to enter the digital market.
BIMA has a membership roster of more than 200 brands, media owners, educational institutions and interactive agencies including SapientNitro, POSSIBLE, AKQA, Ogilvy, LBi and EMC Consulting.
Parys Communications MD Patrick Herridge said: ‘BIMA can offer the media an independent, expert and unbiased voice on all areas of digital media. Our role will be to ensure that this voice is heard across a wide range of broadcast, print and digital media.’