PRWeek TV: Council comms 'must innovate' in the face of deep cuts

Innovation and sharing best practice will be key for council comms teams facing a tough future, a leading public sector figure has claimed.

In this week’s PRWeek TV, LGComms committee member Andy Allsopp acknowledged councils had faced a ‘very, very hard’ time amid swingeing budget cuts by central government.

Speaking shortly after PRWeek revealed that council comms teams had faced an overall 20 per cent cut in budgets over the past five years, he said: ‘We’ve seen resources shrink, we’ve seen activity levels fall away and we’ve seen people lose their jobs.’

However, the Hounslow Council head of comms said that the difficult economic times had led to ‘an atmosphere and opportunity to innovate’.

Allsopp pointed to initiatives such as Nottingham’s comms service company - named Portfolio - as an example of this, and council partnerships as being another way forward.  

‘I don’t think there’s ever been a time when it's been more important to share that best practice,’ he added.

To read PRWeek's full analysis of council comms budgets, click here.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Max Clifford trial jury to reconvene tomorrow after majority verdicts direction

Max Clifford trial jury to reconvene tomorrow after majority verdicts direction

The jury in the trial of celebrity publicist Max Clifford on 11 charges of indecent assault has been sent home for the day after being told by the judge earlier this afternoon that he will now accept majority verdicts.

Labour "fooling themselves" over plans to combat attacks on Miliband

Labour "fooling themselves" over plans to combat attacks on Miliband

Conservative-leaning public affairs experts have questioned the value of Labour's adoption of US-style campaigning tactics in the wake of the opposition hiring election strategist David Axelrod.

PLMR appoints Professor Tim Morris as non-executive director

The vet who helped establish the British Horseracing Authority's anti-doping and animal welfare programme has joined PLMR as a non-executive director.