Ladbury PR brought in for I'm a Celebrity...Get Me Out of Here! malaria charity work

The charity partner of ITV's I'm a Celebrity....Get Me Out of Here! has brought in Ladbury PR for comms work.

Hugo Taylor: The Made in Chelsea Star will be appearing on the ITV show
Hugo Taylor: The Made in Chelsea Star will be appearing on the ITV show
Malaria No More UK, which has been announced as the beneficiary charity of the show, has appointed the agency for work around the upcoming three-week series.

Ladbury PR has been briefed to raise awareness around the partnership through multimedia celebrity-led content, competitions and opinion pieces across entertainment media.

News of the appointment comes shortly after controversy around Conservative MP and I’m a Celebrity contestant Nadine Dorries, who was suspended by her party after not telling them she would be appearing on the show.

Malaria No More UK’s director of comms Arabella Gilchrist said the focus would be on ‘amplifying our reach’.

She added that the agency was picked because it had impressed with its use of image and video content.

This is the fourth year that Malaria No More UK has picked Ladbury PR to promote work around the show, with the agency first first appointed in 2009 to help with the charity's UK launch.

Malaria No More UK will receive 15p from every phone vote during the show, with the money going towards fighting malaria in Africa.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

Department store John Lewis is to use its 150th anniversary this year to talk about its history, which "not enough people know about", according to director of communications Peter Cross.

Labour hires Obama election strategist David Axelrod to fight General Election

Labour hires Obama election strategist David Axelrod to fight General Election

The man who helped Barack Obama win the 2008 and 2012 US presidential elections is to work for Labour along with members of his team.

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.