Boeing is close to picking agency for wide PR remit

Aerospace giant Boeing is on the verge of appointing an agency as

it steps up its PR in the UK.



Incumbent APCO was invited to repitch for the account, and is thought to

be one of the agencies on the final list.



Boeing UK communications director Charlie Miller said the firm had

whittled the contest down to four agencies, and admitted a decision

would be made 'in the very near future'.



Miller is the only in-house communications person employed by Boeing in

the UK, and took up the newly created UK comms head role last May

(PRWeek, 18 May).



He described the remit for the successful agency as 'wide-ranging',

adding that it will include a press office and media relations

mandate.



The decision on which agency to appoint rests with Miller, who admits to

having 'no deadline as such' on his decision.



It is the second time the business has been put out to pitch in the past

17 months, with the pitch process of May 2000 aborted when Boeing's then

newly appointed V-P of international communications Matthew de la Haye

admitted he was 'not happy with the quality' of the presentations put to

him (PRWeek, 5 May 2000).



Despite reporting a rise in profits last week, Boeing laid off 30,000

staff in the aftermath of the 11 September attacks and the subsequent

aviation downturn.



Five years ago Boeing broadened its target markets beyond its

traditional aerospace base, moving into space and military technology.



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