Aerospace giant Boeing is on the verge of appointing an agency as
it steps up its PR in the UK.
Incumbent APCO was invited to repitch for the account, and is thought to
be one of the agencies on the final list.
Boeing UK communications director Charlie Miller said the firm had
whittled the contest down to four agencies, and admitted a decision
would be made 'in the very near future'.
Miller is the only in-house communications person employed by Boeing in
the UK, and took up the newly created UK comms head role last May
(PRWeek, 18 May).
He described the remit for the successful agency as 'wide-ranging',
adding that it will include a press office and media relations
The decision on which agency to appoint rests with Miller, who admits to
having 'no deadline as such' on his decision.
It is the second time the business has been put out to pitch in the past
17 months, with the pitch process of May 2000 aborted when Boeing's then
newly appointed V-P of international communications Matthew de la Haye
admitted he was 'not happy with the quality' of the presentations put to
him (PRWeek, 5 May 2000).
Despite reporting a rise in profits last week, Boeing laid off 30,000
staff in the aftermath of the 11 September attacks and the subsequent
Five years ago Boeing broadened its target markets beyond its
traditional aerospace base, moving into space and military technology.