MEDIA: BBC pulls plug on Star magazine as sales disappoint

Star magazine, the BBC Worldwide celebrity title for teenagers, is

to close after just one year.



The six-month circulation figure of 130,400 proved an unmatchable high

point despite heavy promotion from the publisher. 'It has not shown the

necessary sales potential,' a spokesman admitted.



The final issue of the fortnightly magazine, which costs £1.70,

will be out next week, leaving staff such as editor-in-chief Jeremy Mark

and deputy editor Peter Hart looking for jobs.



Some staff will work on forthcoming youth-oriented projects, according

to Lindsaye Fox, publishing director of Worldwide's teen titles.



But the Star name will not reappear, the spokesman said: 'It isn't a

brand with any heritage of its own, it is not one that is clearly

identified by the audience. It is a fast-moving market. Titles come and

go.'



BBC Worldwide said Top of the Pops, the monthly 281,400-selling title,

proves the corporation can sustain a publication in this sector.



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