HROC PR wins four golds at CIPR Midlands PRide Awards

The big winner at the annual CIPR Midlands PRide Awards on Friday night was Birmingham-based agency HROC PR, which picked up four golds.

Birmingham Metropole: scene of Midlands PRide Awards
Birmingham Metropole: scene of Midlands PRide Awards
Over 300 guests from across the Midlands gathered on Friday night as HROC won golds in ‘Best use of Measurement & Evaluation’, ‘Best Campaign £10,000 and under’, ‘Corporate and Business Communications’ and ‘Consumer Relations’.

The region’s leading public relations practitioners attended the black-tie dinner at Hilton Birmingham Metropole, presented by former BBC royal correspondent Jennie Bond.

The Midlands Co-operative Society was also celebrating after scooping three gold awards including the one for its external publication ‘Co-operative Magazine’.

Amongst others recognised on the night were Lucy Hird who picked up the CIPR 'Midlands Student of the Year Award' and former Grayling CEO Loretta Tobin who was recognised individually for her ‘Outstanding Contribution to the PR Profession’.

Wyatt International took home the award for ‘Outstanding Public Relations Consultancy’, beating four other regional agencies for the night’s top prize.
 
Chair of the CIPR Midlands group Nigel Pipkin congratulated finalists, saying: ‘There can be no better accolade than being recognised by your peers. The focus of PRide is on the many examples of superb PR that have been created here in the Midlands and delivered regionally and nationally by outstanding consultancies, vibrant smaller agencies, brilliant in-house practitioners and highly creative individuals.’

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