Unity called in to promote Total yoghurt in UK

Unity has been called in to promote Greek yoghurt brand Total, in the UK.

Total Greek yoghurt: UK drive
Total Greek yoghurt: UK drive

The work will focus on building the Fage-owned brand and promoting it as a healthy lifestyle product to consumers.

Unity will work closely with Fage UK’s PR and social media manager Alison White to extend existing comms, including a recipe-based website, which was relaunched at the start of the year.

Unity will also work with Total's brand ambassadors in food, nutrition and fitness.

Unity co-founder Nik Done, who will be heading the account, said: ‘I’ve been eating Total for years, so I am particularly happy to be working on this account. We hope this campaign will help generate real brand love in 2013.’

The Greek yoghurt market in the UK is valued at £73m, with Total currently the leader with a 33% value share of the market.

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