Unity called in to promote Total yoghurt in UK

Unity has been called in to promote Greek yoghurt brand Total, in the UK.

Total Greek yoghurt: UK drive
Total Greek yoghurt: UK drive

The work will focus on building the Fage-owned brand and promoting it as a healthy lifestyle product to consumers.

Unity will work closely with Fage UK’s PR and social media manager Alison White to extend existing comms, including a recipe-based website, which was relaunched at the start of the year.

Unity will also work with Total's brand ambassadors in food, nutrition and fitness.

Unity co-founder Nik Done, who will be heading the account, said: ‘I’ve been eating Total for years, so I am particularly happy to be working on this account. We hope this campaign will help generate real brand love in 2013.’

The Greek yoghurt market in the UK is valued at £73m, with Total currently the leader with a 33% value share of the market.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.