Brunel University has taken on PR support to promote its research
into tackling glaucoma, one of the world's biggest causes of
Through the work of Professor Xiaohui Liu, the London-based university
is one of the leading pioneers in research into the disease.
Fuse PR has now been taken on to promote Liu's work, which involves
using portable computer technology to detect the disease early.
The equipment is now being used in Nigeria and could soon be available
Fuse managing partner Jay O'Connor will lead the account, which also
includes promoting three other projects at the university's information
systems and computing department.
Latest World Health Organisation figures estimate there are 105 million
cases of glaucoma worldwide. More than 80 per cent of those blinded by
glaucoma and suspected cases live in the developing world.