Liberty Communications will target service providers, mobile operators and content providers throughout the region. The agency will provide PR support covering media and analyst relations for QuickPlay’s service.
The agency's MD Dee Gibbs said: ‘The comms industry is all about reputation and the fact that QuickPlay chose Liberty based on our previous work with industry leaders is the ultimate validation of this.
‘As our business continues to develop, we are working with more and more organisations that sit outside of the traditional telecoms space so having the opportunity to build on our mobile broadcast credentials is one we relish.’
QuickPlay’s cloud-based video platform and distribution service is used by media company’s such as MTV, NBC and the Associated Press to deliver online video to audiences.
QuickPlay Media vice-president of marketing Nikki Gore said: ‘Europe is an increasingly important market for QuickPlay, so choosing an agency with proven European credentials, as well as experience working with challenger brands, was crucial.’