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Most Rated 2012: Lansons Communications

Lansons Communications is one of the journalists' favourite PR agencies. Chief executive, Tony Langham and associate director, Jeena Nadarajan explain their philosophy of media relations.

Most Rated: Jeena Nadarajan, associate director
Most Rated: Jeena Nadarajan, associate director

Age and ownership: Founded as a Partnership in 1989 by Clare Parsons (chairman) and Tony Langham (CEO), Lansons Communications is the UK’s fifth largest independent PR and PA consultancy, 100% owned by a third of its people.

Specialism: Financial services

Size: 170 clients, 90 people, turnover of around 10M.

Key accounts: Allianz Global Investors, Asda Money, Artemis, Baker Tilly, Barclays Wealth-Stockbrokers, borro, ETF Securities, Employers Network of Equality and Inclusion, Fidelity, Invesco Perpetual, Investment Management Association (IMA), Isle of Man Government, J.P. Morgan Asset Management, MoneySupermarket.com, M&S Bank, Pictet, Post Office, Unbiased.co.uk, uSwitch, Vanguard and Xchanging

Most Rated Agencies Snapshot: Lansons is well-known by business journalists – our media sample could recall more dealings with the agency than such corporate PR stalwarts as Brunswick and Hill & Knowlton. Lansons is an agency that journalists like primarily because they have good relationships with its staff. The agency scores highly on ‘Friendliness’ and ‘Accessibility’.


 

How I see it - by chief executive Tony Langham

 

What the journalists say

 
 

 

About the agency

"Have known Lansons a long time, a good agency with high standards"

"Lansons is an extremely friendly and helpful agency with a strong knowledge of what its clients do and which spokespeople will be good for various stories"

About Tony Langham, CEO

"Bags of experience"

 

To influence journalists you have to have great stories and clear messages – and you have to talk to them.

More business journalists deal frequently with Lansons than any other UK PR agency – and the survey showed that more of our people are recommended(9 in total) than any other agency. We also received the most anecdotal comments.

These relationships have been built over 23 years in business and have helped us mould and shape the reputation of well over 1,000 companies in that time.

It’s clear the media value our people and the relationships they have with us, making us  best-placed to offer quality strategic media consultancy to our clients, many of whom have been with us for over ten years. I believe this stems from how highly we value our people. 34 of us own the business and PR Week recently judged us the best medium-sized agency to work for.

Media-handling tips - by associate director Jeena Nadarajan

The best grounding I’ve had for dealing with journalists is having been one myself. What better understanding is there for the pressures and deadlines they face than having lived and breathed it yourself? The dynamics of a newsroom and how it works is fascinating, knowing what editors are looking for from their reporters and how best I can help them has been gleaned from my past experience.

I remember my best PR contacts were those who were insightful, knew their clients or company well enough to offer some ideas, were polite, would act promptly and didn’t overpromise and under-deliver.

I’ve also learnt that building trust is key and let’s not forget it’s a two way relationship. The best press relationships I have are with those reporters who I have effectively ‘grown up with’, from their first job as a hack to editing their own magazine or national newspaper section. Being in the same industry for a number of years helps, but whether you are the PR consultant or the journalist, being someone both sides can call upon and get a straight answer quickly works wonders.


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