Macaulay steps down from agency MD role

Sarah Macaulay, MD of Hobsbawm Macaulay Communications and wife of

Chancellor Gordon Brown, has stood down from the company, PRWeek can

exclusively reveal.



Chairwoman Julia Hobsbawm, who has assumed the new post of CEO with both

management and client-handling responsibilities, confirmed Macaulay, who

takes her husband's surname within the agency, would not return to the

firm following the expected birth of her first child in February.



As PRWeek went to press, Hobsbawm was informing clients of the plan,

agreed at a meeting on Tuesday. Hobsbawm said: 'This is Sarah's decision

but it is one I understand and support.'



Macaulay teamed up with Hobsbawm in 1993, after the pair had worked

together for the Labour Party. Macaulay's design company Spirit handled

design work for Labour's gala dinners, which were launched by the then

Julia Hobsbawm Associates.



HMC has managed to avoid the type of scandals to hit other PR firms with

political links. The agency earned a reputation as Labour's PR firm in

the 1990s, but the last work undertaken for the party was before the

1997 election.



Ranked 94th in the PRWeek Top 150, HMC - which has no plans to change

its name following Macaulay's departure - has a fee income of £1.2m.



Recent wins include Time and Fortune group (PRWeek, 28 September), and

the Royal Shakespeare Society.



In keeping with her low public profile, Macaulay has steered her role

away from direct client work in the past couple of years, but oversaw

recent work on the King's Fund and the Metropolitan Police.



- HMC has been appointed by the Islamic Society of Britain to manage a

public awareness campaign in the wake of the 11 September attacks. The

brief includes the launch of the annual Islamic Awareness Week early

next month.



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