Fleishman-Hillard called in by Barnes & Noble for tablet launch

Fleishman-Hillard's London office has been appointed to support the launch of Barnes & Noble's Nook e-reader and tablet devices in the UK.

Barnes & Noble tablet: Nook HD+
Barnes & Noble tablet: Nook HD+

The brief extends the agency’s remit with the US bookstore, which works with Fleishman-Hillard’s New York office to promote the devices in the US.

Barnes & Noble senior vice-president of corporate comms and public affairs Mary Ellen Keating said: ‘We are proud to be offering our highly acclaimed range of Nook digital readers to the UK. We’ve enjoyed a successful partnership with Fleishman-Hillard in the US and we’re happy to be extending that relationship to London as we expand internationally.’

Activity will focus on technology and consumer media relations for the Nook Simple Touch and Nook Simple Touch GlowLight, which are competitors to e-readers such as the Kindle and Kobo.

Fleishman-Hillard will also be involved in the Nook HD and Nook HD+, B, which will be available in UK stores in November. The seven and nine inch tablet devices are similar to the Kindle Fire and iPad Mini that Apple announced on Tuesday.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

Department store John Lewis is to use its 150th anniversary this year to talk about its history, which "not enough people know about", according to director of communications Peter Cross.

Labour hires Obama election strategist David Axelrod to fight General Election

Labour hires Obama election strategist David Axelrod to fight General Election

The man who helped Barack Obama win the 2008 and 2012 US presidential elections is to work for Labour along with members of his team.

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.