MEDIA: Mirror site revamped despite cuts

The Mirror newspaper has revamped its website even though Trinity

Mirror Digital, the publishing group's internet arm, is to cut more

jobs.



The remaining 240 Trinity Mirror Digital employees were told at a

meeting last Friday that more jobs would go, following the 85 lost

earlier in the year (PRWeek, 20 April).



No figure has been put on the latest round of cuts but staff are

expected to know their fate next month.



Responsibility for the digital operation, which includes regional and

newspaper-aligned sites such as icBirmingham.co.uk and

dailyrecord.co.uk, will switch to the group's regional newspaper

division.



But Matt Kelly, Mirror internet editor, is adamant the cuts will not

affect mirror.co.uk. The new-look site has a dedicated team of five

journalists under site editor Shiraz Lalani.



Kelly oversaw the relaunch and admitted there are still problems: 'There

are big holes. The site is lacking depth at the moment.'



Content from the paper's M magazine is not available and there are no

original features. But Kelly insisted the new site, which is

concentrating at the moment on breaking news and sport, was a vast

improvement.



'The old one was universally regarded as pretty awful. Without doubt, of

the papers that have a website, it was the weakest,' Kelly admitted.



Mirror journalists were not involved in its production before, he

said.



Lalani, who reports to Kelly, had been number two on Kelly's i, the

paper's internet column, since its launch in January 2000. He has been

replaced there by The Guardian's Amy Vickers.



Trinity Mirror Digital sites such as icShowbiz and icSport were closed

earlier this year. Plans to launch a lifestyle site, icChoicew, were

abandoned.



Vertical sites have failed to drive adequate revenue, the group said.



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