The Mirror newspaper has revamped its website even though Trinity
Mirror Digital, the publishing group's internet arm, is to cut more
The remaining 240 Trinity Mirror Digital employees were told at a
meeting last Friday that more jobs would go, following the 85 lost
earlier in the year (PRWeek, 20 April).
No figure has been put on the latest round of cuts but staff are
expected to know their fate next month.
Responsibility for the digital operation, which includes regional and
newspaper-aligned sites such as icBirmingham.co.uk and
dailyrecord.co.uk, will switch to the group's regional newspaper
But Matt Kelly, Mirror internet editor, is adamant the cuts will not
affect mirror.co.uk. The new-look site has a dedicated team of five
journalists under site editor Shiraz Lalani.
Kelly oversaw the relaunch and admitted there are still problems: 'There
are big holes. The site is lacking depth at the moment.'
Content from the paper's M magazine is not available and there are no
original features. But Kelly insisted the new site, which is
concentrating at the moment on breaking news and sport, was a vast
'The old one was universally regarded as pretty awful. Without doubt, of
the papers that have a website, it was the weakest,' Kelly admitted.
Mirror journalists were not involved in its production before, he
Lalani, who reports to Kelly, had been number two on Kelly's i, the
paper's internet column, since its launch in January 2000. He has been
replaced there by The Guardian's Amy Vickers.
Trinity Mirror Digital sites such as icShowbiz and icSport were closed
earlier this year. Plans to launch a lifestyle site, icChoicew, were
Vertical sites have failed to drive adequate revenue, the group said.