National Trust named In-House Team of the Year at PRWeek Awards 2012

The comms department at National Trust was named In-House Team of the Year at last night's 2012 PRWeek Awards.

National Trust: In-House Team of the Year
National Trust: In-House Team of the Year

The team impressed the judges with the implementation of its new comms strategy over the past 12 months, which led to a record increase in visitor and membership numbers.

The team persuaded the Government to rethink its proposals for changing the planning system in England, after getting 230,000 people to sign a petition and holding a meeting with the Prime Minister.

Together with its agency Mischief PR, it won a PRWeek Award in the Marcoms under £100k category for its partnership with The Beano to produce a special Gnashional Trust edition.

Its ‘50 things to do before you’re 11 and three-quarters’ campaign was highly commended in the PRWeek Awards Not For Profit category. 

The judges praised the team for achieving exceptional results due to its smart use of customer insight.

PepsiCo’s director of corporate affairs Sally McCombie said of the team: ‘It had a creative and original set of initiatives, which were tied directly back to the strategic objective to broaden its audience demographic, presented by a passionate and united team.’

View winners and coverage from the night

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Max Clifford trial jury retires to consider indecent assault charges

Max Clifford trial jury retires to consider indecent assault charges

The jury in the trial of celebrity publicist Max Clifford has retired to consider verdicts on 11 charges of indecent assault after five weeks of proceedings.

Avoid being caught out on camera

Avoid being caught out on camera

Being caught on camera is a fact of life, so it is vital to ensure that organisations behave in the right way.

Online travel agent Ebookers appoints Shine

Online travel agent Ebookers appoints Shine

Online travel agent Ebookers has appointed Shine Communications as its retained agency following a competitive pitch at the end of last year.