PR Professional of the Year: Jackie Brock-Doyle, director of comms and public affairs, LOCOG

Jackie Brock-Doyle, LOCOG's director of comms and public affairs, is a formidable communicator who had an iron grip on the London 2012 organising committee's comms output.

Brock-Doyle: PR Professional of the year
Brock-Doyle: PR Professional of the year

Her hands-on style was more than vindicated after a summer of unprecedented success.

Her sporting expertise helped her to steer the Olympic ship through a myriad of real and potential crisis points to emerge triumphant on the other side, having delivered an almost universally hailed Games.

Her ability to retain a laser-sharp focus in the face of the sheer scale of the event is impressive – the whole comms strategy for London 2012 could fit on one A4 page.

She first started working on London 2012 in 2003, when she took on the head of media and PR role for the bid, before making the transition into comms director for the event.

Brock-Doyle had built up valuable sporting experience in her previous role as director at Capital Public Relations. She created and directed comms campaigns for the Sydney 2000 Games, including the torch relay, the ticket marketing programme and the volunteer recruitment programme. She also directed the comms, marketing and media relations programmes for the Manchester 2002 Commonwealth Games.

For the first time, this award was opened to a reader vote and Brock-Doyle was the clear winner.

Her work was a masterclass in how to handle comms for such a large-scale event and in a campaign that used very little advertising, showed that PR can take the lead at the highest level.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

Department store John Lewis is to use its 150th anniversary this year to talk about its history, which "not enough people know about", according to director of communications Peter Cross.

Labour hires Obama election strategist David Axelrod to fight General Election

Labour hires Obama election strategist David Axelrod to fight General Election

The man who helped Barack Obama win the 2008 and 2012 US presidential elections is to work for Labour along with members of his team.

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.