PR Professional of the Year: Jackie Brock-Doyle, director of comms and public affairs, LOCOG

Jackie Brock-Doyle, LOCOG's director of comms and public affairs, is a formidable communicator who had an iron grip on the London 2012 organising committee's comms output.

Brock-Doyle: PR Professional of the year
Brock-Doyle: PR Professional of the year

Her hands-on style was more than vindicated after a summer of unprecedented success.

Her sporting expertise helped her to steer the Olympic ship through a myriad of real and potential crisis points to emerge triumphant on the other side, having delivered an almost universally hailed Games.

Her ability to retain a laser-sharp focus in the face of the sheer scale of the event is impressive – the whole comms strategy for London 2012 could fit on one A4 page.

She first started working on London 2012 in 2003, when she took on the head of media and PR role for the bid, before making the transition into comms director for the event.

Brock-Doyle had built up valuable sporting experience in her previous role as director at Capital Public Relations. She created and directed comms campaigns for the Sydney 2000 Games, including the torch relay, the ticket marketing programme and the volunteer recruitment programme. She also directed the comms, marketing and media relations programmes for the Manchester 2002 Commonwealth Games.

For the first time, this award was opened to a reader vote and Brock-Doyle was the clear winner.

Her work was a masterclass in how to handle comms for such a large-scale event and in a campaign that used very little advertising, showed that PR can take the lead at the highest level.

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