INTERNATIONAL: PR chief Tse quits HK Tourist Board

HONG KONG: Tony Tse has quit the Hong Kong Tourism Board only a

month after being promoted to general manager of corporate

communications and PR.



Tse, who left last week, declined to comment on the reasons for his

decision, but confirmed that he would return to his advertising

roots.



Katherine Ma, HKTB senior manager of PR, said a search would be

conducted both internally and externally for Tse's successor.



His remit at the HKTB included managing the newly merged 23-strong

marketing communications and PR departments.



The board's executive director Clara Chong will be taking over Tse's

responsibilities until a replacement is found.



Tse was named general manager of corporate communications and PR - the

most senior communications post at the HKTB - amid a major reshuffle

last month (PRWeek, August 24).



Twenty-seven staff were made redundant in the restructure, including PR

manager for long-haul markets Stephen Wong and manager of publications

George Wang.



Ma denied Tse's departure was related to the lay-offs and the new

structure of the department. 'I'd characterise it (his resignation) as a

personal decision,' said Ma.



'He indicated an interest in going back to his original profession in

advertising. It's something he's very fond of,' he added.



Tse joined HKTB as general manager of marketing communications in 1998,

leaving his position as managing director of Ogilvy & Mather advertising

in Hong Kong.



In May, the HKTB launched the second round of its 'City of Life'

campaign- which focuses on the city's heritage - with a global PR spend

of £2.8m (PRWeek, 11 May).



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