PhotoBox poaches Ann Summers' Katie Byrne ahead of comms shake-up

PhotoBox, an online photo printing and sharing company, has poached the head of comms from Ann Summers ahead of a major PR shake-up.

PhotoBox: Joined with the Prince's Trust for the Face Britain project
PhotoBox: Joined with the Prince's Trust for the Face Britain project

The company, which has more than 22 million members in its online community, has appointed Katie Byrne for the role of head of comms for UK, Eire and Australia.

Having launched an office in Australia this week, Byrne revealed that the company is in talks with UK PR agencies.

Byrne, who headed the PR and social media team at Ann Summers, said: ‘We want to bring in fresh minds and are in talks at the moment. It’s about getting really integrated comms on a consumer-facing and experiential level, both off- and online. We’re open to ideas.’

PhotoBox is a UK company founded in 2000 and in 2011 bought Moonpig for £120m.

This year, it worked with the Prince’s Trust on Face Britain, in which thousands of self-portraits were projected on to Buckingham Palace to form an image of the Queen.

Byrne revealed the step up in comms comes as the company seeks to stay in touch with a market increasingly dominated by mobile phone photography.

She added: 'I made the move because I wanted to go into a more digital sphere, and this is about making sure we stay on top as market leader. That includes international growth and making our brand as innovative as possible. As part of this, we are looking at our internal comms set up and focusing on making all of our staff advocates for the brand.’

Before her time as Ann Summers, Byrne worked at the NSPCC, Cirkle Communications and Weber Shandwick.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

Department store John Lewis is to use its 150th anniversary this year to talk about its history, which "not enough people know about", according to director of communications Peter Cross.

Labour hires Obama election strategist David Axelrod to fight General Election

Labour hires Obama election strategist David Axelrod to fight General Election

The man who helped Barack Obama win the 2008 and 2012 US presidential elections is to work for Labour along with members of his team.

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.