NHS seeks agency help for 'change day' ahead of controversial reform

An NHS institute is to bring in comms support to promote a 'change day', ahead of the biggest upheavals in the NHS' history.

Time for change: The NHS is planning a ‘change day’ in the spring
Time for change: The NHS is planning a ‘change day’ in the spring

PRWeek understands the NHS Institute for Innovation and Improvement is in talks with a small number of agencies around promoting the day, which is planned for the spring.

The project brief comes as the healthcare system faces controversial root-and-branch reform in an effort to improve efficiency and cut costs.

It is believed the event would involve frontline staff in NHS services across England doing something differently for a day, although full details have yet to be announced.

Any agency appointed would be charged with promoting it to those within the NHS, as well as stakeholders and the public.

A well-placed agency source said: ‘It’s about getting across the message that the NHS is doing things it needs to do to modernise, while getting people to rally around and learn from one another. I believe the Department of Health wants to create critical mass around the modernisation.

‘It should not be seen as top-down change, but change by the frontline workers within the NHS, and this will be a way of bringing it to life.’

Under coalition plans, much of the architecture of the current system would be swept away, with GPs given new powers to commission services.

The Government hopes that the changes will save £20bn by 2015, with the NHS Institute for Innovation and Improvement earmarked for closure next March. A spokesman for the NHS Institute for Innovation and Improvement declined to comment.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Max Clifford trial jury to reconvene tomorrow after majority verdicts direction

Max Clifford trial jury to reconvene tomorrow after majority verdicts direction

The jury in the trial of celebrity publicist Max Clifford on 11 charges of indecent assault has been sent home for the day after being told by the judge earlier this afternoon that he will now accept majority verdicts.

Labour "fooling themselves" over plans to combat attacks on Miliband

Labour "fooling themselves" over plans to combat attacks on Miliband

Conservative-leaning public affairs experts have questioned the value of Labour's adoption of US-style campaigning tactics in the wake of the opposition hiring election strategist David Axelrod.

PLMR appoints Professor Tim Morris as non-executive director

The vet who helped establish the British Horseracing Authority's anti-doping and animal welfare programme has joined PLMR as a non-executive director.