The agency has been briefed to engage influencers in the DJ community to drive advocacy off- and online for the DJ apps, as well as start activity for further products to be released later in the year.
Algoriddim general manager Karim Morsy said: ‘The initial versions of Djay and Vjay have taken the App Store by storm and Talk PR’s work will build on this success to create even greater engagement with the UK music and DJ scene.’
Talk PR’s head of technology, innovation and play division Jane Leah said: ‘Djay and Vjay are two of the best-designed apps in the App Store and have already attracted praise from users, bloggers and even Apple itself.
Our job is to develop broader awareness of the Algoriddim brand and offering among bedroom DJs, up-and-coming talent and professional DJs.’
The Mac, iPhone and iPad apps connect directly with users iTunes library and function as a full DJ system. The Djay app won the Apple Design Award for iPad last year.