DIARY: Not a Fin-tastic start as HEX website revealed

One could be forgiven for smirking at the irony. The website of the

Helsinki stock exchange's new technology index HEX fell victim to an

unfortunate piece of luck as it launched with a mighty PR gaffe last

week.



As with any good website, the draft design was fleshed out with dummy

text boasting: 'There is very little reliable information to be found

here. We'll be mostly giving incorrect market information to the

investors so that they will lose all their money. We'll carry on writing

this chauvinistic nonsense and will be publishing the next installment

of the diary of drunken idiots shortly.'



All good - if a little puerile - thus far, but the misfortune arises

when the financial market inadvertently put the site online, resplendent

with the erroneous text.



This was corrected within hours, although not swiftly enough to prevent

news of it travelling across the Baltic and North Seas to Diary.



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