DIARY: Gerbeau connection could bring Edelman and Xscape together

Edelman PR Worldwide may be set to cash in on its links with

PR-friendly ex-Dome chief P-Y Gerbeau.



P-Y was last week revealed as CEO of Xscape, the firm that runs

combination attractions including entertainment and sports venues, bars

and cafes.



The first opened last year and, with four million visitors to date, has

exceeded expectations. Something that could not, of course, be said for

Le Dome.



P-Y has a long relationship with Edelman: it handled his PR during the

Dome debacles and he emerged with reputation intact, unlike other more

established business folk.



The link continued last week with Edelman's account team securing

widespread coverage for P-Y's latest posting.



The agency is understood to be talking to Xscape about a long-term

arrangement, with some sources talking up the chance of Xscape's quoted

parent, Capital & Regional, hiring Edelman, too.



C&R has used The Maitland Consultancy in the past but does most of its

PR in-house.



With P-Y's love of Edelman and his renowned persuasive skills, that

could soon change.



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