Edelman PR Worldwide may be set to cash in on its links with
PR-friendly ex-Dome chief P-Y Gerbeau.
P-Y was last week revealed as CEO of Xscape, the firm that runs
combination attractions including entertainment and sports venues, bars
The first opened last year and, with four million visitors to date, has
exceeded expectations. Something that could not, of course, be said for
P-Y has a long relationship with Edelman: it handled his PR during the
Dome debacles and he emerged with reputation intact, unlike other more
established business folk.
The link continued last week with Edelman's account team securing
widespread coverage for P-Y's latest posting.
The agency is understood to be talking to Xscape about a long-term
arrangement, with some sources talking up the chance of Xscape's quoted
parent, Capital & Regional, hiring Edelman, too.
C&R has used The Maitland Consultancy in the past but does most of its
With P-Y's love of Edelman and his renowned persuasive skills, that
could soon change.