Game recruits MHP Communications following takeover by OpCapita

Video games retailer Game has brought in MHP Communications as it moves on from an 11th-hour post-administration takeover.

Destination of choice: MHP aims to re-establish Game’s position
Destination of choice: MHP aims to re-establish Game’s position

The retailer went into administration in March but was saved by private investment firm OpCapita, which purchased the company the following week.

Brand at MHP, the agency’s consumer offering, will work with Game marketing director Anna-Marie Mason to deliver an ongoing programme of PR activity, communicating product launches and consumer initiatives.

MHP head of brand Rachael Sansom said the agency would help Game to ‘navigate the current shifts in consumer purchasing and gaming behaviour and reaffirm its position as the destination of choice for every gamer in the UK’.

Last July, Game and sister company Gamestation appointed The Red Consultancy as their consumer PR agency, after working with PHA Media for two years. However, this contract was cancelled after the company went into administration.

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