The agency has been appointed for a project brief lasting until mid-January after being approached by the company for creds.
Capella will lead work around the festive period, with a focus on targeting national consumer, fashion and lifestyle media, with integrated social media elements.
The work will be led by senior account director Nia Evans, who will report to Amanda Lorenzani, co-owner of the business.
Gareth Thomas, founder of Capella PR, said: ‘What we really need to do is to turn the volume up around the company this side of Christmas. To that purpose we’ve designed a campaign which is aimed at men and targeting the gifting market.’
Fox & Rose also works with fashion specialists MLPR on a retained brief.