MEDIA: Fortnightly Restaurant mag set to launch

Former Maxim editor Chris Maillard and ex-Times food and drink

editor David Lancaster are to launch a dedicated magazine for chefs and

restaurateurs on 17 October.



The fortnightly Restaurant also hopes to appeal to lovers of eating out,

Lancaster claimed. 'It is distinct from (Reed Business Information's)

Caterer & Hotelkeeper. We are hoping to reach those in the trade and

people who are really into their food, who go to restaurants a lot.'



Published by The Restaurant Game with a print run of 30,000, the first

issue includes a feature on the foibles of restaurant critics and an

interview with Sir Terence Conran.



Lifestyle pieces will be an important element of the mix, Lancaster

said.



'The restaurant industry has grown up a lot. Chefs have a lot more

freedom.'



Another article describes a trip to Marseilles to investigate local

food.



Lancaster said: 'It will be a regular feature to go somewhere accessible

to report.'



The UK restaurant trade has grown markedly in the past decade, employing

2.5 million people in 500,000 outlets, Lancaster said.



But he refused to put a figure on the new venture's target

circulation.



Although features content will be overseen by both editors, Lancaster is

the main point of contact for editorial content.



Lancaster and Maillard developed the idea for the magazine and took it

to The Restaurant Game, which also exists online. 'The website has been

well-received in the industry,' Lancaster said. Material will appear in

both print and online, while the website also has a daily news

service.



Both editors have launch experience; Lancaster previously started IPC's

EatSoup while Maillard launched BBC's Top Gear.



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