Former Maxim editor Chris Maillard and ex-Times food and drink
editor David Lancaster are to launch a dedicated magazine for chefs and
restaurateurs on 17 October.
The fortnightly Restaurant also hopes to appeal to lovers of eating out,
Lancaster claimed. 'It is distinct from (Reed Business Information's)
Caterer & Hotelkeeper. We are hoping to reach those in the trade and
people who are really into their food, who go to restaurants a lot.'
Published by The Restaurant Game with a print run of 30,000, the first
issue includes a feature on the foibles of restaurant critics and an
interview with Sir Terence Conran.
Lifestyle pieces will be an important element of the mix, Lancaster
'The restaurant industry has grown up a lot. Chefs have a lot more
Another article describes a trip to Marseilles to investigate local
Lancaster said: 'It will be a regular feature to go somewhere accessible
The UK restaurant trade has grown markedly in the past decade, employing
2.5 million people in 500,000 outlets, Lancaster said.
But he refused to put a figure on the new venture's target
Although features content will be overseen by both editors, Lancaster is
the main point of contact for editorial content.
Lancaster and Maillard developed the idea for the magazine and took it
to The Restaurant Game, which also exists online. 'The website has been
well-received in the industry,' Lancaster said. Material will appear in
both print and online, while the website also has a daily news
Both editors have launch experience; Lancaster previously started IPC's
EatSoup while Maillard launched BBC's Top Gear.