GLOBAL ROUND-UP: Pharmaceutical giants search for PR help

NEW YORK: Two pharmaceutical giants are pitching PR business worth

millions of pounds in a search for PR help surrounding the launch of

blockbuster drugs being launched in the US. French-German firm Aventis

is looking for PR assistance for insulin tablet Amaryl and newcomer

Lantus. Schering-Plough needs an agency to handle PR for its new

hayfever drug Clarinex.



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