The appointed agency will be required to handle consumer and trade PR, promoting the group’s 520 privately owned hotels around the world. The group is currently formulating a brief.
The search is being overseen by EMEA PR manager Erin Woodward, who explained that she is seeking ‘either a lead boutique agency to handle around ten other agencies worldwide, or a big agency with satellite offices’.
The group has until recently been using Grifco in the UK, which is being invited to repitch. The move comes after the group appointed Tim Davis as global director of marketing last month.
Small Luxury Hotels of the World recently opened its first hotel in Israel, the Efendi, which is made up of two Ottoman palaces from the 19th century.