Northern Ireland power firm Viridian has ended its search for its
top PR role, promoting Robin Greer to the post of corporate
The Belfast-based company - which is Ulster's largest quoted company by
market value and runs Northern Ireland Electricity (NIE) - handed Greer
the corporate communications remit following the departure of Peter
Gavan to Severn Trent.
Gavan joined Severn Trent in September as its first corporate affairs
director, with a brief covering both internal and external
communications (PRWeek, 7 September).
Greer succeeds Gavan from his former role as media relations manager, a
post he has held since joining the Viridian group three years ago.
Viridian has now tasked Greer with overseeing all external
communications and public affairs activities, alongside managing the
media relations function for NIE, which is the largest subsidiary
company in the group.
Greer previously handled public affairs for the American government in
the province, based at the US Consulate-General in Belfast.
According to reports earlier this year, Viridian is hoping to capitalise
on a five per cent annual growth in demand for electricity across
Ireland and is urging the Irish government to speed up its plans to
liberalise the energy sector by 2005.
Late last year Viridian commissioned Siemens to build a £99m power
station in the Irish Republic, to the north of Dublin.
It is expected to create the Republic's first fully independent
electricity generator when the plant comes on line next year.
Viridian Group's latest financial results showed healthy growth over the
last 12 months. Turnover was up seven per cent at £225m while
profits increased more than 11 per cent to £37m.
The company now employs more than 1,500 staff across the group - an
increase of almost a third on the year before.