PA shops aid EATA in its bid to halt new law proposals

The European Association for the Treatment of Addiction (EATA) has

taken on lobbying agency help in a bid to halt new laws that it believes

could devastate its sector.



The campaigning body for UK rehabilitation centres estimates that as

many as half of all rehab beds could be lost when the regulations come

into force next April.



Consolidated Communications in London and PS Communications Consultants

in Edinburgh are campaigning on EATA's behalf for rehab centres to be

excluded from the set of standards, which apply to all other forms of

residential care.



This is because requirements outlined in the standards such as

guaranteed single rooms for young residents would be too costly and

would interfere with certain rehab therapy that requires patients to

share rooms.



The agencies are taking part in a joint lobbying and media relations

campaign, on a project basis, until next month.



The campaign includes targeting MPs with rehab centres in their

constituencies along with influential local radio stations.



Consolidated director of public affairs Ed Vaizey said the regulations

were set to be discussed by Parliament after it resumes next month. The

regulations will be enforced by the National Care Standards Commission,

the Government's newly created watchdog to monitor standards in social

care.



EATA has 120 members, most of whom are UK-based voluntary and

independent treatment providers. The body estimates that between its

members it provides more than 50 per cent of community-based residential

treatment, as well as prison-based services.



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