The European Association for the Treatment of Addiction (EATA) has
taken on lobbying agency help in a bid to halt new laws that it believes
could devastate its sector.
The campaigning body for UK rehabilitation centres estimates that as
many as half of all rehab beds could be lost when the regulations come
into force next April.
Consolidated Communications in London and PS Communications Consultants
in Edinburgh are campaigning on EATA's behalf for rehab centres to be
excluded from the set of standards, which apply to all other forms of
This is because requirements outlined in the standards such as
guaranteed single rooms for young residents would be too costly and
would interfere with certain rehab therapy that requires patients to
The agencies are taking part in a joint lobbying and media relations
campaign, on a project basis, until next month.
The campaign includes targeting MPs with rehab centres in their
constituencies along with influential local radio stations.
Consolidated director of public affairs Ed Vaizey said the regulations
were set to be discussed by Parliament after it resumes next month. The
regulations will be enforced by the National Care Standards Commission,
the Government's newly created watchdog to monitor standards in social
EATA has 120 members, most of whom are UK-based voluntary and
independent treatment providers. The body estimates that between its
members it provides more than 50 per cent of community-based residential
treatment, as well as prison-based services.