Mobile phone firm operator Hutchison 3G is drawing up a shortlist
of agencies to pitch for its corporate PR business.
The telecoms firm, which won one of the hotly contested 3G licences last
year, is on the hunt for a PR firm to build its brand.
Hutchison currently uses City PR firm Brunswick for its corporate PR
needs, having taken on the agency for help in its bid for 3G licences
held last year.
But the company is looking to switch PR firms due to what are thought to
be conflict of interest issues since Brunswick works for Hutchison rival
BT Cellnet, now rebranded O2.
Hutchison head of corporate communications Edward Brewster said: 'We are
beginning the process of looking for a corporate agency. We require
support across the board. We don't need to raise funding so we're not
looking for financial PR or IR, but we are looking for brand-building
He added: 'We are a new entrant in the wireless space in the UK and have
to do everything against existing operators. They all have existing
customers and a lot of experience in the market place with systems that
are up and running, whereas we are a new brand.'
Hutchison 3G is jointly owned by Hong Kong conglomerate Hutchison
Whampoa, Japan's NTT DoCoMo and Dutch wireless firm KPN.