Hutchison 3G shortlist for corporate PR takes shape

Mobile phone firm operator Hutchison 3G is drawing up a shortlist

of agencies to pitch for its corporate PR business.



The telecoms firm, which won one of the hotly contested 3G licences last

year, is on the hunt for a PR firm to build its brand.



Hutchison currently uses City PR firm Brunswick for its corporate PR

needs, having taken on the agency for help in its bid for 3G licences

held last year.



But the company is looking to switch PR firms due to what are thought to

be conflict of interest issues since Brunswick works for Hutchison rival

BT Cellnet, now rebranded O2.



Hutchison head of corporate communications Edward Brewster said: 'We are

beginning the process of looking for a corporate agency. We require

support across the board. We don't need to raise funding so we're not

looking for financial PR or IR, but we are looking for brand-building

work.'



He added: 'We are a new entrant in the wireless space in the UK and have

to do everything against existing operators. They all have existing

customers and a lot of experience in the market place with systems that

are up and running, whereas we are a new brand.'



Hutchison 3G is jointly owned by Hong Kong conglomerate Hutchison

Whampoa, Japan's NTT DoCoMo and Dutch wireless firm KPN.



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