Aston University to offer six-figure bioenergy brief

Birmingham's Aston University is on the hunt for comms help as it seeks to spread the word about a groundbreaking new energy source as part of a £16.5m project.

Pledge: The Government is committed to reducing CO2 pollution
Pledge: The Government is committed to reducing CO2 pollution

The six-figure brief focuses on promoting the benefits of a new development in bioenergy pioneered at the university.

Covering PR, marketing and market intelligence, it centres on the Pyroformer, which uses waste to generate power and is the first of its kind in Europe.

The machine has been developed at the university’s European Bioenergy Research Institute (EBRI).  This comes as part of a European Regional Development Fund-backed project to spread the use of bioenergy in the Midlands.

Louise Russell, EBRI marketing and comms officer, said the focus for the winning PR agency would be on developing awareness of businesses in the region as to the use and benefits of the technology: ‘There are a lot of possibilities. It might be a manufacturer that could produce one of the parts for the equipment, an investor, or a business that wanted to install the product.’

A document seen by PRWeek for the work, which will last until 2015, stated the PR focus would be around raising the profile of the project and ‘the technology and market opportunities to potential beneficiaries’ across ‘both business and government’.

The brief is understood to be in its later stages and comes amid a wider European drive to lower carbon emissions, with the EU committed to meeting a 20 per cent share of renewable energy by 2020.

It also follows the Government’s pledge to support the creation of green technologies, with a target of an 80 per cent reduction in CO2 levels by 2050.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Labour hires Obama election strategist David Axelrod to fight General Election

Labour hires Obama election strategist David Axelrod to fight General Election

The man who helped Barack Obama win the 2008 and 2012 US presidential elections is to work for Labour along with members of his team.

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.