More than half of small and medium charities' social media not integrated with comms

More than half of small to medium-sized charities do not believe they have an integrated social media strategy, new research has revealed.

Social media: Often not integrated with charity comms
Social media: Often not integrated with charity comms
A report by the Unity Trust Bank has revealed that 54% of charities and social enterprises with a turnover under £5m said that their social media strategy was not very integrated or not at all integrated in their comms or fundraising.

The survey of 160 charities also revealed that only 8% felt there was a high level of integration.

One respondent told the UTB: ‘Our social media strategy and fundraising strategy are entirely separate. We haven’t yet explored any ways to join them.’

The report also revealed that most small and medium-sized charities complained about time being a constraint. Some 72% of respondents said they only had occasional social media support, when someone had the time.

Three-quarters of the organisations polled had a presence on Facebook, while 71.3% were on Twitter, 35.6% were on YouTube and 34.4% were on LinkedIn.

The report, entitled ‘About That First Tweet’, includes a practical guide to social media for charities and social enterprises.

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